High Performance Messaging - REPAMA Segment Analysis Study

This report is aimed at individuals in product marketing, marketing communications or sales management in the high performance messaging market segment.  It reverse engineers the implied go-to-market strategy of a number of vendors and answers some key questions:

• How are the vendors positioning their products in the market?
• What messaging and audiences do the vendors use for lead generation and in sales situations?
• How do the vendors deposition their competition and how do the they differentiate themselves?

More detailed information on the REPAMA competitive intelligence methodology can be found here.

This document contains the findings of the Lustratus REPAMA Segment Analysis Study into the high performance messaging market segment that is currently dominated by TIBCO.  The initial vendors studied include:

• IBM WebSphere MQ Low Latency Messaging (LLM) 
• 29West Latency Busters Messaging (LBM)
• Solace Systems Content Router

Analysis was performed during August and September 2008

REPAMA is Lustratus Research’s methodology for reverse engineering high-technology vendors’ marketing strategies, positioning and messaging. The REPAMA Segment Analysis Study compares multiple vendors’ market engagement strategies and projects a market mean that can be used for comparisons with the “average” vendor strategy for the segment. The REPAMA Vendor Analysis Study uses the same techniques but focuses on a single vendor.  This information is interpreted qualitatively as well as represented graphically.

Detailed information on the REPAMA Methodology can be found in the Lustratus REPAMA Guide.

This research is delivered in PDF format of an original document created in Microsoft PowerPoint.

85 pages.