High Performance Messaging
-Disclaimer
-What is REPAMA?
-REPAMA For Sales
-REPAMA For Marketing
-REPAMA For General Mgmt
-Other REPAMA Deliverables
Lustratus REPAMA Baseline Assessment
-IBM WebSphere MQ LLM REPAMA Baseline Assessment
--Reverse Engineered Positioning - IBM (WMQ LLM)
--Positioning – IBM (WMQ LLM)
--Depositioning IBM LLM
-29West Latency Busters Messaging REPAMA Baseline Assessment
--Reverse Engineered Positioning - 29West LBM
--Positioning – 29West LBM
--Depositioning 29West
-Solace Systems Content Router REPAMA Baseline Assessment
--Reverse Engineered Positioning -Solace Systems
--Positioning – Solace Systems
--Depositioning Solace Systems
-TIBCO's Messaging Appliance P-7500 REPAMA Baseline Assessment
--Reverse Engineered Positioning - TIBCO's Messaging Appliance P-7500
--Positioning – TIBCO's Messaging Appliance P-7500
--Depositioning TIBCO's Messaging Appliance P-7500
-Appendix - Analysis
--Organisation and Market Approach
--What Marketing Elements are Covered?
--Company Profile
--Offer Category
--Primary Audience
--Job Titles
--Sales Engagement Level
--Market Stage
--Vertical Market Segmentation
--Channel Approach
--Implied Sales Methodology
--Geographic Operations
-Product
--Primary Feature/Benefit Focus
--Interpreted Feature / Benefit
--Value Proposition Approach
--Primary Value Proposition
--Interpreted Value Proposition
--Use Cases
-Positioning
--Reverse Engineered Positioning -Solace Systems
--Reverse Engineered Positioning - 29West LBM
--Reverse Engineered Positioning - IBM (WMQ LLM)
--Reverse Engineered Positioning - TIBCO's Messaging Appliance P-7500
--Depositioning Focus
--Positioning Spectrum Analysis (PSA)
---PSA – For (Ideal Customer)
---PSA – Who (Pain, Need, Desire)
---PSA – Our...(Product Name)
---PSA – Is A...(Product Category)
---PSA – That Provides...(Reason toBuy)
---PSA – Unlike...(Competition/Alternative)
---PSA – Our Product...(Primary Differentiation)