ESBs - REPAMA Segment Analysis Study Summary Report

This report is aimed at individuals in product marketing, marketing communications or sales management in the Enterprise Service Bus or Service Oriented Architecture market segments.  It reverse engineers the implied go-to-market strategy of a number of vendors and answers some key questions:

• How are the vendors positioning their products in the market?
• What messaging and audiences do the vendors use for lead generation and in sales situations?
• How do the vendors deposition their competition and how do the they differentiate themselves?

More detailed information on the REPAMA competitive intelligence methodology can be found here.

The initial vendors studied include:

• Microsoft ESB Guidance 1.0
• Oracle Service Bus
• Progress Sonic ESB
• TIBCO ActiveMatrix Service Bus

This report contains a summary of the findings of the full ESBs - REPAMA Segment Analysis Study which can be found here.  Analysis was performed during November and December 2008.

REPAMA is Lustratus Research’s methodology for reverse engineering high-technology vendors’ marketing strategies, positioning and messaging. The REPAMA Segment Analysis Study compares multiple vendors’ market engagement strategies and projects a market mean that can be used for comparisons with the “average” vendor strategy for the segment. The REPAMA Vendor Analysis Study uses the same techniques but focuses on a single vendor.  This information is interpreted qualitatively as well as represented graphically.  The REPAMA Segment Analysis Study Summary report interprets the findings of the full REPAMA Segment Analysis Study and presents this in the form of a management summary of the marketing strategies present in the segment.

Detailed information on the REPAMA Methodology can be found in the Lustratus REPAMA Guide.

This research is delivered in PDF format of an original document created in Microsoft Word.

15 pages.